5 methods for measuring content engagement that you may be missing
Measuring content engagement can lead to great things.
First, it can help you determine what types of content your audience finds the most interesting and engaging. This way, you can target those topics more often.
Next, content engagement is impacting search results. Last month, SEOmoz reported that Google pays more attention to data like:
-The amount of comments an article receives.
-The amount of times an article gets shared.
-The amount of “likes” or tweets an article receives.
These attributes are all related to the engagement of an article. If you create great content that engages your audience, there is a better chance the content will get shared, “liked” or tweeted.
Here are a few tips for measuring content engagement from eMedia Vitals.
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Track content engagement with these five strategies
1. Subscriptions. As many online publishers offer subscriptions to their websites, you can use this information to detect engagement. For instance, by using analytics to monitor subscription activity, you can note when spikes take place. The spike in subscriptions can be traced to specific articles.
It’s like that the content in those articles is engaging enough to make casual visitors sign up to be a registered member of your website.
2. Time on site. Prescott Shibles, the author of the eMedia Vitals article that shares these five strategies for content engagement, mentioned how page views aren’t always the most accurate metrics. Time on site gives better perspective on the engagement level of the content.
3. Bounce rate. Keeping users on your website is important. In an ideal world, a user would go from one article to the next, staying interested and engaged the entire time. Bounce rate will help you see how engaged your audience is, how well the navigation of your website is constructed and how successful you are at linking to other relevant content within your site.
4. Social media mentions and comments. If users are commenting on your articles, it’s clear they read the content and thought enough about it to take the time to respond. Tracking your mentions and comments allows you to facilitate further conversations based around your content.
5. Social media reach. A tool such as TweetReach can you help determine the amount of followers that Twitter users have who share your content.
For more information and a few additional tools for tracking content engagement, check out this article from eMedia Vitals.
