New numbers show growth in social network ad revenues
More US online ad spending will be going towards social networks in the years to come.
According to eMarketers report “Worldwide Social Network Ad Spending: 2011 Outlook”, 10.8% of US online ad spending will be used on social networks.
This prediction is up from 7.7% in 2010. By 2012, the spending is expected to rise to 12.1%.
The additional spending is likely due to the increase in ad revenues the social networks have experienced over the past couple of years.
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In 2009, ad revenues for social networks reached $1.43 billion. In 2010, social networks experienced a growth in ad revenue to reach $1.99 billion.
It’s predicted that ad revenue for social networks will reach $3.08 billion in 2011, and $3.93 billion by 2012.
These numbers are for the US only. Worldwide ad revenues for social networks are expected to reach $8.09 billion by 2012.
For more on these numbers, take a look at the original article from eMarketer.
