Is the Digital Magazine Publishing Environment Your Next Stop?

A clear approach will help the long run of digital transformation

Publishers who haven’t stepped into the digital world are facing a few issues.

Costs associated with print products are yielding the results they once did. Circulations are decreasing and production isn’t getting cheaper.

There are, of course, benefits of bringing in a digital component. Publishers can discover how to leverage both print and digital together, to utilize the strengths of both mediums.

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However, before taking the leap into digital, many publishers need to find some form of assurance that the leap is worth taking.

In the quickly evolving digital publishing world, taking the future into account is important, even if you don’t know where the next month will lead. However, taking an in-depth look at your market will share some insights on how you will fair as a digital publisher.

For publishers struggling with the digital conundrum, we offer an Online Strategy Model and Business Plan, which defines key assumptions about your market and your potential for success, based on specific data relating to your brand.

If you need a closer look at your market, contact Kim Mateus via email or by phone at 401-293-0401 to learn more about consulting options.