Keeping up-to-date with statistics on e-readers and tablets
Have you been keeping up with the latest in digital publishing?
Some statistics emerge and go unnoticed, although they may provide valuable insights for online publishers.
For instance, according to the Pew Internet and American Life Project, 12% of adults in the US own an e-reader. That number was from May, and has doubled since November.
Similarly, 8% of US adults own a tablet and 3% own both a tablet and an e-reader.
The first of the three suggestions, all of which come from a recent article from eMedia Vitals, is that online publishers should be developing content for both e-readers and tablets, since both are being purchased and used by content consumers. If you combine the stats for each, 20% of US adults have either an e-reader or a tablet.
Online publishers or magazines or newspapers take note…within the past six months, 41% of tablet owns have read a newspaper on their device while 39% of tablet owners have read a magazine on it.
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The second suggestion from eMedia Vitals is that tablets are “an attractive platform for consuming magazine and newspapers”. The media-rich capabilities of tablets helps these publishers bring their content to life with imagery and visuals, while offering an interactive experience.
The last suggestion pertains to research from Forrester that that says tablet owners are moving away from print content yet still enjoy consuming content.
In order to appease those who are already using tablets and e-readers to consume the content they enjoy, more of it needs to be produced, and it has to be worth purchasing. For tablet producers especially, the content needs to offer additions to any aligned print product.
The Forrester research that spurs this suggestion says that 33% of tablet owners consume printed newspapers less while 23% of tablet owners read printed magazines less.
For now, as the digital transformation of content continues to take off, publishers should consider bundling both digital and print editions together while more digital growth is experienced.
