Lifecycle email marketing begins with clear segmentation
After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email campaigns are part of your email marketing future, you need to realize that segmentation is key.
If you aren’t currently segmenting your email file, you clearly don’t know who buys your products, when they buy them, and the type of products they buy. All of which are necessary in presenting your customers will a follow-up reward email.
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Since digital publishers still prefer email as a main source of communication with audience members, and audience members get excited about valuable information through email, it’s important to utilize this tradeoff.
At the upcoming Mequoda Summit West 2012, you will have the opportunity to sit with Bob Kaslik, Interweave’s Senior Vice President of Marketing during the Email Traffic-Builders Master Class. In this session, Kaslik will discuss the crucial steps to implementing effective content strategies that balance editorial and promotional emails. You will discover how segmenting your list can have a significant effect in the way relationships are handled through email.
If you haven’t yet registered for the Mequoda Summit West 2012, do so now and receive early bird pricing while it lasts.
