Reasons Why People Unsubscribe From a Brand’s Facebook Page Updates

See how you may be able to avoid people unsubscribing from your brand’s Facebook page updates

Due to the popularity of social media, some marketers are focused on driving recommendations through Facebook, or even generating “Likes”, in order to grow brand recognition. Getting audiences members to subscribe to your brand on Facebook is even more desirable since you can commute with those people directly.

When it comes to your brand’s page, you can’t completely dictate whether a fan remains subscribed to your updates, but you can have some say in the matter.

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According to a recent study conducted by DDB Worldwide and Opinionway Research, and discussed in a recent article on Mashable, top reasons people unsubscribed from brand’s updates were:

1. Losing interest in the brand.
2. Frequency of updates
3. Uninteresting content.

Surely you can’t help if someone’s tastes change and they lose interest in your brand. However, you can be proactive when it comes to content and frequency. You can do this by creating a publishing schedule for your brand’s Facebook page. Be sure to stick to the schedule, whatever you decide the frequency should be. Making updates too often or too infrequently can both be issues, so find a happy medium. Making updates three times a day might be a good place to start.

If you are operating a blog that publishes a lot of content, be sure to update your Facebook page with your best content daily. Putting the most interesting content forward will help you retain those subscribing to your Facebook updates.

For more on this topic including what drives the most “Likes” on Facebook, check out the article from Mashable.

What makes you “Like” brands on Facebook? Is it the content they provide or the discounts they offer their friends? Please leave your comments below.