Facebook continues developing its advertising opportunities
It seems, as of late, that Facebook’s goal is to create better advertising options for companies. This notion originally started with a push to make advertising on mobile even stronger, since the company reported an increase of 23 percent in mobile users. This jump in mobile equates to 102 million Facebook users signing on via mobile during the last quarter.
Recently I wrote about the ad revenue generated by Facebook during Q2. Although the company saw a boost of 28 percent in advertising revenue since 2011, they still have a long way to go before reaching the $60 billion valuation. Adding relevance to their digital advertising options is key in their evolution.
[text_ad]
Initially, it seemed that the big push was towards Sponsored Stories. Mark Zuckerberg himself referred to it being a big part of building strong business for mobile because Sponsored Stories appear in the news feeds of users. Promoting in news feeds is a solid strategy since they have such high visibility.
Now, however, it seems that other parts of Facebook’s advertising offerings are getting new life. Announced on Friday, brand Pages can now target users in more ways. Initially administrators of Facebook brand Pages were only able to target users by language and location. The update allows the targeting based on: gender, relationship status, education, workplace, and things the users are interested in.
This article from Mashable shares some images and examples of this new advertising change.
Do you plan on utilizing these new opportunities for brand Pages? Please share your thoughts in the comments.
