There are two sides to audience development blogging – the practitioner’s side and the manager’s side.
Practitioners, including online editors and bloggers, want to know all the best strategies for audience development. They want to see their audience numbers grow with detailed, targeted work.
On the other hand, managers want to know the value associated with their writers’ hard work. They want to understand how much an audience development blog is worth to them.
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To address the concerns of the practitioners, here are two articles that help in the writing process. The first article, from Blog A Living, discusses how to incorporate personas in your writing. If you are writing for a specific audience, you need to think like they do, and communicate in a way that makes sense to them.
The next article, from Problogger, provides four tips on getting more comments. These tips focus on honesty, which is clearly a necessity in audience development.
Finally, we have an article that addresses management’s need to understand the value behind a well-run audience development blog. Editorial managers and consumer marketers alike will be able to relate to this content.
Have a great article on audience development blogging? We’d love to see it.
