Let Dan Ambrose help you make critical decisions about website ad sales

Maximizing Online Advertising Revenue: Packaging, Pricing and Selling Online Advertising and Sponsorships

Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content.

Dear Publishing Colleague,

“Change is everywhere.  You can see it among competitors in any market your advertisers target, and in the readers your media serves.”

“Whether you sell local ads to restaurants, multimillion dollar multimedia packages to major national advertisers, or national ads to hobby product companies, every year you are challenged to find new clients and persuade them to change their spending.”

“A media company that understands and executes the sales and marketing of advertising with excellence will gain sales and market share over time, growing nearly without limits.”

So says Dan Ambrose, the industry’s leading authority on capturing new revenue streams and the challenges of selling integrated programs, including advertising and sponsorships online, in print, related events and custom publishing.

Dan should know.  He worked on the founding of iVillage.com, About.com, MediaBistro.com, and Beliefnet.com. He has consulted with Primedia Magazines, Smithsonian, Children’s Television Workshop, and many others.

He directed marketing, sales and administrative management of multi-magazine advertising packages for Hearst’s largest and most important clients, running approximately 3,500 advertising pages annually.

And Dan was also responsible for the creation of the first “Electronic Rate Card,” on computer disk, which was used by advertising media planners to instantly price Hearst magazine packages.

There’s more to Dan’s illustrious career, but you get the idea. He is one of the magazine industry’s most talented sales coaches, and has literally written the book on Internet sales.

Once again, as he did last year to the enthusiastic praise of publishing industry colleagues like you, Dan has agreed to share his latest insights into the world of online advertising sales.

He will reveal some his most valuable strategies for making money with online advertising in this 90-minute webinar on CD co-sponsored by Mequoda and the Specialized Information Publishers Association (SIPA).

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Discover the latest strategies for winning the online ad sales game

In just 90 minutes, you’ll discover:

• The six fundamental keys to ad sales success. (Not mere theory but a proven sales strategy and tactics.)

• The critical factors in designing your website and online newsletters to accommodate advertising and deliver value. (The key is “flexible” design.)

• How to know if you have enough prospective advertisers to be successful. (Once you use it, you’ll find this worksheet indispensible.)

• Why you must “sell” advertising and not merely take orders. (Once you master the principles behind this maxim, you may want to retrain your entire sales team.)

• The alternative to direct sold CRM advertising. (This option is most profitable when you have high volume with low costs.)

• What to sell when your inventory is limited by page views or email volume. (Proof that even small niche websites can make money selling ads.)

• How to weigh the trade‐off between advertising and your own internal promotion. (Hint: You must know what the ads are worth to you when selling internally produced material.)

• How to evaluate your advertising revenue alternatives and costs. (You’ll make better decisions when you know what the numbers reveal.)

• Six widely misunderstood revenue models (and how you can profit from them.)

• Innovative ad‐units recommended by the Online Publishers Association. (Don’t overlook this authoritative advice.)

• How to offer sponsorships of site, section, or functionality for maximum revenue and profitability. (It’s not simply about banner ads any longer.)

• How creating a micro-site can be the solution that some advertisers require — a simple strategy for giving customers what they want.

• The little-known secrets to webinar pricing. (These tips alone could enable you to make thousands in additional revenue.)

• How to sell sponsored ads in online digital downloads — a frequently overlooked revenue opportunity.

• How to package advertising opportunities for successful sales. (Learn how to avoid leaving money on the table.)

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Don’t miss the Dan Ambrose Advertising Sales Manifesto

Did you know that about a million executives are engaged in selling advertising in the United States?

What once was a gentile pursuit is now a fiercely competitive game.

In the digital age, advertisers have more choices than ever before.

How can you break through and stand out in the forest of media that advertisers can choose?

Dan Ambrose knows how and tells all.

Hundreds of ad sales executives have paid $1,000 or more to attend Dan’s media sales training seminars. Now, in just 90 minutes, you can discover for yourself some of Dan’s extraordinary Internet ad sales wisdom.

I urge you to take the next step with Maximizing Online Advertising Revenue: Packaging, Pricing and Selling Online Advertising and Sponsorships.

Cordially,

Don Nicholas
Executive Director, Mequoda Group, LLC

P.S. Maximizing Online Advertising Revenue: Packaging, Pricing and Selling Online Advertising and Sponsorships is about how to know if  your website is a good candidate for selling advertising.

Perhaps you’re simply thinking about selling advertising on your site, or trying to decide if focusing on selling only memberships or content is a better strategy for you.

Order the Maximizing Online Advertising Revenue on CD: Packaging, Pricing and Selling Online Advertising and Sponsorships and let Dan Ambrose help you decide.

Bottom line: Some markets are advertising rich and some aren’t.

Or perhaps you’re wrestling with how to package and price your online ad space effectively. Or wondering what kind of infrastructure you need, and how to differentiate between expensive and inexpensive ad delivery mechanisms.

Dan Ambrose has the answers to your most pressing questions about selling online advertising.

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Speaker:

Daniel M. Ambrose

Managing Partner

ambro.com, corp