Landing Pages That Work

Landing Pages That Work: Using a Proven Testing Method to Increase Conversion Rates

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Are your landing pages under-performing, but you’re not sure how to test and tweak them?

This SIPA/Mequoda seminar features two experts: BLR’s Bob Brady and Kiplinger’s Greg Krehbiel.

– 13 best practices for testing and evaluation.
– How to use Google Website Optimizer to do A/B and multivariate tests on landing pages.
– How changing just five seemingly innocuous words in a headline improved response by 36 percent.
– The ideal duration of an A/B test for reliable results.
– How to structure URLs for maximum effectiveness and more…

Get this seminar on CD today and discover the best practices for multivariate and A/B split testing.

Yes, I want Landing Pages that Work on CD-ROM

[date_current]

Dear publishing colleague,

I recently read a report by industry experts that says only 40 percent of online publishers regularly test, measure and change their marketing strategies.

Yet when they do test and tweak, marketers are almost twice as likely to attain conversion rates that exceed industry averages, compared with those who do nothing.

So, if testing is such a key component to creating effective landing pages, why aren’t more online publishers doing it?

What I discovered is that while every direct marketer has heard the mantra, “test, test, test,” many consider multivariate and A/B split testing to be tedious, time-consuming or expensive.

And given all the recent changes in technology, only a relatively few publishers actually know how to measure and evaluate website landing pages effectively — or what changes to make based on the results.

So if you suspect that your landing pages are underperforming, but you’re not sure how to test and tweak them, you’re not alone.

The fact is, multivariate and A/B split testing of landing pages and order flows has never been easier or more affordable, yet remarkably few website publishers know how to do it effectively.

But now you can discover the little-known multivariate and A/B split testing practices of professionals like Bob Brady, president of Business & Legal Reports, and Greg Krehbiel, director of marketing operations for Kiplinger.

Yes, I want Landing Pages that Work on CD-ROM

How smart marketers use multivariate testing to find out what works — or doesn’t work — on their landing pages.

Bob Brady and Greg Krehbiel are consummate publishing professionals.

Bob is the president of Business & Legal Reports, which he founded in 1977 during his last year of law school at the University of Connecticut.

Greg is the director of marketing operations for The Kiplinger Washington Editors, Inc. He was an early adopter of Google’s website optimizer tool and has used it extensively to test landing page elements.

Bob and Greg are “test junkies.”

They love to see what happens when they change a graphic here or a piece of copy there.

More important, they know how to track the results.

They understand that the value of multivariate testing is not in the type or number of metrics you use, but in understanding the combined effect of the variables.

Now Bob and Greg have agreed to share their years of experience and demystify the secrets of multivariate and A/B split testing.

Yes, I want Landing Pages that Work on CD-ROM

In this seminar, Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates, you’ll discover:

How to use Google Website Optimizer to do A/B and multivariate tests on landing pages.
The startling facts about “ugly” web pages. (Why you must be wary of beautiful landing pages created by graphic designers.)
How changing just five seemingly innocuous words in a headline improved response by 36 percent.
The critical elements to test in a shopping cart order flow. Get this right and you’ll minimize user abandonment.
The surprising effect of photo images and colors on response rates.
How to use your web-analytics data to uncover which high-impact pages and user paths to test.
The ideal duration of an A/B test for reliable results.
The proven sequence in which to test variables. Get this right and you’ll reap the maximum results from multivariate testing.
Where to get ideas for testing that will fine-tune your initial results.
How to understand the role of static vs. dynamic web pages.
How to structure URLs for maximum effectiveness.
How to properly use templates. Learn this and you’ll save real time and effort.
How to measure and interpret site analytics. There are clues in the numbers that go way beyond the obvious.
The importance of keeping records and taking screenshots, and how to use them.
How to evaluate the effect of outside variables, e.g. when a sensational national news story breaks.
How to know if you have a large enough sample size to receive statistically significant results.
How to look for and document alternate lessons from your test results.
How to know which metrics to use to declare a winner (and how to guarantee you get them).
Bob’s list of 13 best practices for testing and evaluation.

Yes, I want Landing Pages that Work on CD-ROM

Three big reasons to sign up today

This seminar is not just for marketers.

If you’re a publisher, editor, journalist, copywriter, circulation director, website architect, usability engineer, creative director or responsible for website design, website content, Internet strategy or online marketing, you’ll benefit from Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates.

You’ll learn multivariate and A/B split testing from experts. Hear from not just one, but two of the most sought-after speakers in the industry. Bob Brady and Greg Krehbiel have proven these landing page testing best practices. They’re certain to make you a better online marketer.
You’ll save your travel budget. You won’t have to get on a plane and fly somewhere. This seminar brings cutting-edge information right to your office.
You can educate your entire cross-functional team for less than you’d spend on airfare to send one person to a live seminar. Simply invite all your colleagues to join you in a conference room to watch, listen and learn.

If you want some straight talk about testing methods to increase conversion rates, please get this seminar today.

Yes, I want Landing Pages that Work on CD-ROM

Cordially,

Kim Mateus

Member Services Director,

Mequoda Group, LLC

P.S. I almost forgot to mention the money-back, satisfaction guarantee. It’s simple. You risk nothing.

If you’re dissatisfied in any way with the Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates webinar — you’ll get a prompt refund of your entire purchase price.

Yes, I want Landing Pages that Work on CD-ROM

Speakers:

1. Bob Brady, Business and Legal Reports

2. Greg Krehbiel, The Kiplinger Washington Editors, Inc.

Produced by:

About Mequoda

Mequoda is a research company specializing in best practices for publishers making the print to online transition.

Our reports, webinars and live events are created from hundreds of case studies on successful online publishers.