PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses.
I read with interest the latest report on digital subscription growth across the media industries. The New York Times continues to be the legacy winner that is clearly replacing local
Testing newsletters in WhatCounts before sending them to your entire active mailing list is strongly recommended. This is a great chance to review the newsletter, make sure that it renders
Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies.
A client of ours,
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around
We've written a bit about fake news lately. How Google is
You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S.
A niche website is one that centers around a specific topic
Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
Magazine circulation numbers are by definition always changing, but we're at a crucial juncture when it comes to these stats.
For instance, it's hard to believe, but the Alliance for Audited
Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to
Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we've tackled everything
For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
If you take a close look at the most visited sites on the Internet, you'll see an interesting phenomenon. They all seem to use the same four colors.
It's true. Many
Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your
Mitigate spam complaints by finding out who's putting you in the junkbox
An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings.
We know, we know: It's a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case
Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.
Joe Hyrkin writes in MediaPost's Publishing Insider that short teasers and social media are funneling readers who seek more substantive magazine-style journalism to the right forums for long-form content –
Yahoo has launched its new digital magazine covering the film industry, appropriately titled Yahoo Movies, and has stepped up its native advertising and content marketing efforts, TheDrum.com reports.
While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.
Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer's "The US Media and Entertainment Industries 2014: Digital Ad
As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC's decision last week to officially consider Chair Tom Wheeler's proposed new rules
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
It’s all good until you see that money still lying on the table.
That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design,
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
Search Engine Land is reporting that Google has released a new search algorithm update named "Top Heavy". Barry Schwartz writes, "Matt Cutts, announced that Google has released a refresh of
Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety's Marc Graser writes, "His new digital magazine
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
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