It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process
Mequoda is continually working to protect your website and customer data from an ever-growing number of external threats. For quite some time, we have been relying on SiteLock to scan
Last week we discussed scorecards and how they can help you increase the engagement and profitability of your site. The social scorecard is a great way to use other forms
If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules,
If there's one annoyance you've probably heard from your website operators, it might be managing spam comments. They log in to begin content development, and before they can create a
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with
Choosing good keywords and using them correctly is more than a strategy, it's a lifeline for your investment in content and can keep traffic flowing indefinitely.
When you're in the business
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
Pick your favorite online publishing platform, and there's probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to
Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in,
There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its
Uploading your videos to YouTube has its benefits. Your videos get indexed on the world's second largest search engine, it’s free and life is good. But what if you have
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But
Five website design tools and three tips for speeding up your website
"People hate to wait," Andy King states in the opening line of his book, Speed Up Your Site: Web
Pinterest is a social media community built on the idea of "inspiration boards", and is currently the fastest-growing website in history, having just clocked 11.7 unique monthly visitors last month.
You've just wrapped up another successful week; Articles were posted and traffic keeps going up. A reminder alert from your calendar app flashes on your computer screen letting you know that
The AP Stylebook has been setting the standards for news writing since 1953. I wonder if the creators of WordPress (the good folks at Automattic ever imagined how many publishers
Don’t you wish you had a second pair of eyes to look at your article before you publish it? Even the best writers make spelling and grammar mistakes. Operating
Your deadline is quickly approaching... You can do it… Just a few more words…
After all that research and crafting, your article is finally finished. Time to click publish on that
The fundamental differences between web analytics, plugin analytics, and social sharing platform analytics
Radio pioneer Lee De Forest once argued that, "while theoretically and technically television may be feasible, commercially and
Any large online publishing organization as one or several Managing Editors responsible for keeping the arrangement of editorial content flowing in an organized fashion. When you're managing several editors at
Do you still use a large desk calendar? They're effective at keeping you current with all of your upcoming appointments and tasks because it sits right in front of you...
An efficient option for retailing through WordPress websites
Think of the top online retailers…Amazon and Overstock come to my mind immediately. The reason I mention this is due to the ease
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for
Share your articles in style with one of these social media WordPress plugins guaranteed to increase tweets, likes and +1's
Before the Internet, one of the ways we shared information was
Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog
There's this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz
