Tag: website traffic

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs  

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the  

12 ways to make an old magazine article new again through content recycling The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay  

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers  Driving website traffic is always on the  

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy  

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it's branches, but as  

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential At the beginning of the year we highlighted three resolutions multiplatform publishers  

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons. Our first story involves Meredith Corp.'s Parents  

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads  Publishers using digital ads have a lot to think  

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture  

Our news of digital publishers acquiring new media entities continues, but with a few different looks today. We start with American Media, which has acquired another magazine title from Wenner Media.  

Audience development growing with faster ads, custom software and more social media usage Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results  

Search Engine Land releases report on worthy SEO factors; Google reminds us of rules for putting links in large-scale audience development campaigns; Publisher fades in Google results after blocking Google users It's  

Mequoda Masters). In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform  

Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy. We begin at Media Post, which is reporting  

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,  

When it comes to social media for publishers, you could be spending less time and getting more out of it There's no doubt about it, social media for publishers is an  

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings  

A Mequoda subscription website Portal generates value from both users and sponsors Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media  

There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,  

How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers How many times have you been in a meeting where you and your colleagues  

Multiplatform publishers should explore new ancillary business models in 2017 In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit  

Since Mequoda's inception, we've helped create 14 publishing superstars. We're looking for the 15th. And the 16th, and the 17th ... Wondering if you're the kind of publisher we're looking for?  

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year. Every  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they  

This content business model drives interest in live events while also driving revenue from attendees and sponsors Who would have imagined in the internet age that people would still yearn for  

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest At Mequoda, we talk a lot about your minimum information unit,  

If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are In an  

Don't make your multiplatform content live on islands by themselves Let's say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up  

Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on  

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still  

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management  

It's no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news  

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there Sixteen years later, I can still remember the day a large publishing company,  

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that  

If you're reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution. Internet marketing is easy to do  

Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly.  

2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year. We  

Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to  

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to  

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites This year in our Subscription Website Publishing articles we've tackled everything