There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap".
But as the world changes tides and begins to preach
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
Three premium membership programs that are aiming to double and triple company revenues in the next five years
You would have to be living under a rock in 2018 to have
I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea
News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.
Subscription website publishers are honing their subscription offerings to generate greater revenue and utilize the subscriber data file that they already have. This process is not new, but some of
The ability to efficiently and effectively search for desired content while visiting a website is functionality that most users expect. Most sites offer some type of internal search feature, as
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We're seeing some of the biggest subscription website publishers reaping the benefits
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task
When we set out to launch the I Like Crochet
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, Google is now requiring publishers to create websites that are
To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today's
It's time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so
It's the age-old question: HTTP vs HTTPS? Until now,
TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams.
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.
There are two new advertising revenue models in town – and you probably didn't even know they existed
Since magazine, newspaper, and newsletter publishers turned to the web, there have been
The freebie content business model is one website we build for all of our Mequoda Gold Members
Choosing your content focus is a business-critical decision, as the focus you choose pretty
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand
Setting up a subscription website could be a costly test if you don't think about these three things first
The answers are not always obvious, even to a seasoned print or
What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing
Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships
"[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for
Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we've tackled everything
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it's been a few years now and it's
Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great
Your website taxonomy is how you speak to those who are looking at your website. Publishers live in the visual world and have a habit of going for over-designed websites
