Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.
As a leading contributor to the New York Times "Innovation Report" that was leaked back in May of 2014, Amy O'Leary worked at the fulcrum of a push forward in
Knowing how to build a website isn't just about design, it's about the business models behind every tab
If you've read Mequoda Daily before (I hope you have!) then you know
With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with
Twenty years ago, ads were squares in newspapers and half or full pages in magazines. Selling advertising meant that you were selling a set of dimensions - the actual size
Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on
The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by
'Media Shift' tackles this year's digital publishing trends with its latest predictions
While forecasting a renewed focus on content and metrics in 2015 would hardly qualify as going out on a
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
If you publishing any kind of periodical, then you're no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with
The growth of digital video is palpable for many digital publishers. Video can be a desirable addition to content offerings, as digital video is being consumed on a variety of
Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.
Digital marketers are constantly trying to get the most from their digital ads. Some recent data from Google is a little disheartening to those relying on them, though.
Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across
There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new
The internet hosts a variety of internet ads, from standard banners to video banners and rich media. Since there is a variety, it’s best to get an idea of which
Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can
Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create
For digital publishers who offer eBooks in addition to daily articles and free reports, there are some new updates on Apple’s iBooks Author which may be of interest to you.
It’s being reported by Folio that National Geographic is utilizing a microsite for a line of products and partnerships that act as a magazine series on the future of food.
If video is a good medium for your audience, it can help drive more website traffic and more engagement. Of course, digital video content isn’t for everything, but some digital
Each medium has its own inherent value, or it wouldn’t be able to exist, right? This is certainly the case in the digital world, where mobile and desktop afford different
Although video content is extremely popular, using video ads successfully can be tricky. Some new data from Digiday and LiveRail take a look at the type of video ads being
Connected TV is getting popular these days, and expected to continually grow in popular, with a prediction that 75% of TVs will be internet-connected by 2017. This information is discussed
Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to
YouTube is the second largest search engine in the world. That fact should be promising to anyone with video content, especially if it’s interesting and engaging.
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
Elle Canada is partnering with retailer Hudson's Bay to allow its readers to shop by way of video on their mobile devices, Women's Wear Daily reports. The video series launched
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin, the company's successful print product targeting 18- to 34-year-olds, to showcase its "online storytelling"
