Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let's take a look
Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New
Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You've crossed off all of these items as
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it's our job to
This week's roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company's melding of events and e-commerce. We'll also get a
Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus's first birthday. From the beginning, Slate has emphasized that Plus
How to get your readers to act with buttons and text
The best emails are fully engaging; the content interests the reader enough to go through the entire email while the
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains
Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content
eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:
Finding an edge is always at the forefront of online publishing companies' efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits
Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing.
Let's take a look at three articles tackling these trends from the always
With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions,
While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions
Uploading your videos to YouTube has its benefits. Your videos get indexed on the world's second largest search engine, it’s free and life is good. But what if you have
Multiplatform media is the answer for publishers: If we didn't believe that, we wouldn't be in business – because we wouldn't have any client success stories! The best part about
The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry –
The late, great David Carr might have said it best in October of 2014: "For publishers, Facebook is a bit like that big dog galloping toward you in the park.
Rounding up the latest digital publishing news reveals that several trends are sustaining themselves in the early months of the new year. Multiplatform audiences, driven by mobile, continue to grow.
For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only
Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and
We know, we know: It's a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate
The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months' worth of audience data from August of 2014
Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital
Are you missing any of these cha-ching worthy event website elements?
Publishers aren't strangers to events. B2B publishers often get more involved in audio conferences and webinars, but both consumer- and
Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn't the only
Digital events are quickly becoming a highly profitable Internet Business Model
The Mequoda Research Group has identified nine methods used by successful publishers for making money online:
The 9 Online Content Business
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
As event organizers, we send lots and lots AND LOTS of emails to get attendee registrations. After all, that’s the idea–to get as many people as possible to attend our
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do
With our blog, we aim to achieve a nice balance of posts that comprise the "Free Advice" we promise in our navigation bar. This combination includes best practices, case studies,
The Economist Intelligence Unit recently released "The Rise of the Marketer: Driving Engagement, Experience and Revenue," a new report that hones in on 2015 marketing trends for companies hoping to
D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.
It’s time once again to gaze into the crystal ball and set out what I think 2015 will deliver.
As someone from the ‘boomer’ generation, it appears I must now bow
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about
I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for
