Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
When you have a course content business model, you organize a series of courses for paid subscribers that are updated regularly – but not frequently
Every successful publisher we know launched
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
If you're interested in reading this, you're probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide
SIPAwards Brings New Profile to Respected Program
Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
Will you be testing video email marketing to increase click-through rates this year?
Late in 2010, many different marketing research companies has posed the question, "will 2011 be the year for
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
