Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience
Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
It's OK to borrow email marketing subject lines when they're good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us
The newest landing page template - video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people
