Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision Don Nicholas • November 19, 2015 Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
Video Ads on Mobile Set to Double in 2014 Amanda MacArthur • July 7, 2014 An eMarketer study shows that mobile video ads are rising rapidly with no signs of slowing down, MediaPost reports.
