Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.
Here's
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
Rounding up the latest digital publishing news reveals that several trends are sustaining themselves in the early months of the new year. Multiplatform audiences, driven by mobile, continue to grow.
We know, we know: It's a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its
The Media Ratings Council on Monday lifted its viewability advisory on video ads, allowing publishers and buyers to conduct transactions using views as a metric.
