One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better
What criteria would four of America's most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
The Mequoda Internet Hub is the heart of a high-performance Internet Marketing System that is fueling extreme growth for the handful of savvy information marketers that have one. Here are
America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for
Discover how one special interest consumer publisher uses low-priced eBooks to increase the lifetime value of his email marketing database by 59 percent.
You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study
Advertising-driven Entrepreneur.com makes the crucial mistake of forgetting that readers must first find the content they seek, or they won’t hang around long enough to maximize the valuable advertising inventory
When you’re preparing a Powerpoint presentation for that important sales meeting, and you just can’t figure how to get your bullets to line up just so, wouldn’t it be great
Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that
Although similar, the content of Advertising Age and AdAge.com is not the same. AdAge.com does not contain the full editorial content of the print edition. Nor does the print edition
It’s a truism that income opportunities from trade books, i.e. books sold through channels like Barnes & Noble and Amazon.com, are very limited. To earn a fair and reasonable living,
Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionality and usability features that are required for
Since we're now coming out of a long, snowbound New England winter with a few more pounds on the frame than we had in September, we thought we might take
I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD
Depending on who’s counting, there are at least 160 paid-subscription financial newsletters published in North America. The most popular focus on stock recommendations, but there are others covering everything from
Insurance.com claims to be the largest online auto insurance agency in the United States. In a May of 2004 press release, it announced results of a survey showing that its
A Harvard Business School (HBS) education doesn't come cheap. But if you are willing to do a bit of detective work, and forgo the actual "sheepskin" of a diploma, there
Ragan.com is Strictly Business. Few organizations have done more to improve the quality of corporate communications than Chicago’s Ragan Communications. And, I suspect, few firms have done as
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one
Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service
John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important
Started three years ago by software engineer and sewing enthusiast Deepika Prakash, of Acton, Massachusetts, PatternReview.com provides sewers with a platform to share their tips and techniques by writing and
Home exchange websites are popping up everywhere. Ostensibly, they offer affordable vacation housing without the hassles of owning a time share.
Most have extensive computer databases of homes available for rental
Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises
A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that's
Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how
Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36
Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.
The Nurse Entrepreneur Network exists to help nurses who are or
The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our
Online job advertising represents a steadily increasing share of the job recruitment industry, with a rate of revenue growth in 2004 that far exceeded that of traditional print classifieds. In
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
A lot of member sites are set up to accept payments via credit card only. While this is convenient for you, the publisher, you could be losing sales if it
Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI - September 14, 2004 - Marketing & Publishing.
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.
A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how
