Content producers and content publishers can benefit from a content management system if they realize its importance
Many traditional publishers have taken their print publication's content online. They came to the
Attempt to fix a problem when you choose the Big Promise headline for your landing pages
A great headline is really an advertisement for an advertisement. It grabs the reader's attention
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building
This free report from Mequoda Group provides information on properly creating mobile sites that are user-friendly
(Nationwide)---To be successful in the world of mobile sites, it’s important to keep the notion
A lifelong love of horses inspires the popular blog 'The Gallop Report'
Holly Clanahan has been around horses her entire life, she says she was a 'horse-crazy kid'. Clanahan is
Begin building multi-platform brands
Whether you have years of back-issue magazine content, or you’ve compiled information that has never been seen by the eyes of your niche audience, you can be
In a world of content networks and emerging technology, what’s the ruling class?
I recently came across an article on Business Insider from a contributor claiming that content in no longer
‘Touches’ of Class May Lead to New Sales and Keeping an Old Habit or Two
Pulitzer Prize winner Kathleen Parker wrote a fascinating column yesterday about a newly released study by
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our
With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
Floaters can double conversion rates on your website
Remember the Wild West days of the Web?
Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug
Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue
Are you in the process of writing a business plan for a new
Titling, categorization and tagging rules for online publishing with Wordpress blogs
When publishers pull apart their archived content and start putting it up on their blog, they have a variety of
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted
Why a Google Knol may still offer an unfair advantage over search engine results and how you can get a piece of that pie
Although Google says that Knols get no
How to use your articles for increasing website traffic to keep people coming to your site from every corner of the web.
Article Marketing is essentially writing and distributing short articles
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American
We get this question all the time. The term is short for “media quote daily” which was the original name for the Mequoda Group. Mequoda is now used to describe
Vertical search engines, directories, PPC, paid inclusion, oh my! A list of the ways that building and using search engines can effect your online publishing business.
A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for
The Mequoda Media Pyramid is the core of the Mequoda System. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page
A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.
