Tag: types of content

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author  

A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library. Magazine subscriptions, of course, are quite familiar to you if you are a magazine  

When you go responsive, it makes you focus on your top one to three primary goals. I can't tell you what your goals are, but I can tell you how  

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose. News content  

In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If  

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.  

Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed. Selling magazine  

You may often hear us talking about scorecards.  They are our guideline to ensure that we are getting the most out of not only our posts, but also free reports,  

If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at  

Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved. Multiplatform publishing strategies were a hot topic in 2017, and  

Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers. We begin with The Atlantic, a subscription website  

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.  

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy Which content strategy works best, ads on a  

Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads  

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again If there's one thing you might know about us, it's that we think publishers should  

Google isn't shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party Online courses are a big business  

How to make the most of your magazine portal every day with the tools you have in front of you Every magazine publisher should have a free portal. It's the backbone  

Create digital magazine teams using agile principles and progressive technology to build more collaborative processes Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.  

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier  

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and  

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.) Donald  

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry  

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers  

"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame. The Mequoda Multiplatform Publishing Hall of Fame,  

Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to  

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their  

Content marketing isn’t the new thing anymore. Many digital publishers and digital marketers have gotten on board with content marketing, and many others plan on doing so.  

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions  

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events. Our most popular multiplatform publishing articles covered the spectrum  

This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites. Out of those 200 articles, there were ten multiplatform publishing articles that  

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda  

More is better, but only when it benefits publisher and audience member Earlier this year, social media integration in email was only used in about a third of small and medium-sized  

Welcome emails have high open rates and click-through rates While I was sorting through email data for today’s featured article, I came across some very high open rates and click-through rates.  

What activities are tablet users engaging in? A new survey from the Online Publishers Association (OPA) entitled “A Portrait of Today’s Tablet User – Wave II” uncovers a variety of trends  

Five email content types that benefit receiver and sender A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to  

New workshop, new needs analysis, new analytics suite and consulting program It's been said that it may be hard to remember that the original goal was to drain the swamp, when  

Considerations for making email campaigns more effective Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future  

Your content marketing system requires different types of content at launch than post launch Prior to launch, all of the following types of content should be loaded so your system can  

Enhance customer experience by asking for their opinion Having best practices for survey functionality helps you effectively communicate with your audience. In addition to having analytics show you the keyword phrases  

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social  

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments  

5 methods for measuring content engagement that you may be missing Measuring content engagement can lead to great things. First, it can help you determine what types of content your audience finds  

Discover how multiplatform furthers the reach of legacy publishers I’ve been asked about the difference between legacy and multiplatform content many times. At its core, multiplatform helps spread legacy content to a  

Discover the types of attendees that can be found at our Mequoda Summits Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values  

Taking Advantage of Real-Time News On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It  

Although there are many nuances within content marketing, these tips can be utilized anytime Content marketing has grown in popularity over the last few years. Perhaps this is because the Internet allows  

It Pays to Listen to Those Selling Online Ads “We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift  

Order this 90-minute webinar, co-sponsored by Mequoda and SIPA, and learn the ins-and-outs of striking highly profitable content syndication deals.  

Content Marketing is popular these days; here’s how to utilize it Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because  

Press release guidelines for the online PR market Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it