Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on
60+ hours of educational webinars await you on-demand
The education process has come a long way in a short time. Remember the days when going to a class or a library
Add links to all your social media sites with this plug-in
If you visit a half dozen reputable websites right now, I’d bet most, if not all, have social media icons
Hands-on Twitter workshop provides up-to-date techniques
One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday,
Twitter Chat Example of New Keys to Innovation
“We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.”
--Neil
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Improvements to your social media strategies can lead to much higher monthly traffic counts
We’ve been sharing the good word of Twitter and Facebook for years now.
Our Social Media Specialist
What social media tools do you use for efficient publishing?
Many users of popular social networks utilize different tools to make social media more effective, and more efficient.
For instance, when
Five Techniques to Building the Better Subject Line
Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one.
1)
A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness
There are
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Schmidt, MacKinnon Offer Small Business Advice
At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For
Montes de Oca Delivers on Social Media Insights
True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,
You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.
For instance, were you aware that social media has an
Some marketers might freak out a little about the news that Twitter bought Summify, the little content prioritization tool that works hand in hand with Twitter, Facebook, and your RSS
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our
Small Businesses Try Big New Strategies
The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target
BrainSlam Session Produces Rapport, New Ideas
The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session
Tailoring Your Message to the Medium
A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want
Have you discovered actionable strategies for Facebook and Twitter? Are you able to create blog posts optimized for search engines?
These strategies have become an organic marketer’s dream as they
Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners
By now, many professionals on Twitter are using social media dashboards so all the pertinent information is collected in a central location.
My first social media dashboard was TweetDeck, although
Do you know how much attention an active, engaging social media strategy deserves? The numbers suggested by social media specialists may surprise you…
However, the associated time, when assigned by people
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of
That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,
Analyzing the Dynamics of Decision-Making
If Thinking, Fast and Slow is anything like the review I just read in Sunday’s Washington Post, author Daniel Kahneman should be a marketing rock star
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company's reasons for success in the specialized information industry. But
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe
More Twitter marketing opportunities arise as Twitter gets a big facelift
Twitter is somewhat quietly rolling out a lot of changes to the site and their platform that directly impacts the
Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, "How can you squander even one more day not taking advantage of
The Digital Native Survey was designed to show how digital natives interact with media and the Internet. The insights are especially helpful to digital immigrants, many of whom operate online
'What If' Proves a Good Start for Conference
Mark Everett Johnson paused and beamed a bit. "You see what just happened here," he told his packed Copywriting Workshop yesterday at the
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious
When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: "Ultimately, brands need to have a role in society. The best way to have a role
On Blogging, Telemarketing and Timing of Emails
Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.
1.
Thoughts on ROI for Social Media Efforts
I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should
