Tag: twitter

If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine  

Every publisher should develop an audience development program specifically for social that stretches throughout the year Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers  

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their  

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy. MediaPost has recent coverage on NewsBeat, Flipboard,  

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the  

The social algorithm ecosystem is becoming just as important to watch and analyze as search algorithms Have you ever had someone in your life who asks you to do something, but  

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all There are are premium publishers, and then there is premium publisher's content, and you don't have  

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,  

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and  

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days! Being a magazine marketer is fun,  

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital  

Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic  

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,  

I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda  

Turns out Twitter's not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at  

At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms When I first started working at Mequoda almost 10 years ago, we wrote a lot  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by  

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become  

Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right. Print media publishing is a challenge, too, and it still  

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to  

How to leverage multi-channel marketing both internally and also to sell out your advertising packages The human race doesn't all live in one house, or all work at one business. We  

What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major  

The latest news on magazine publishing online from Hearst, News Republic, and more We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And  

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies Regardless of whether you plan on participating in Facebook Instant Articles or other  

One major benefit niche publishers have, and how to leverage it to create a more effective digital marketing plan for all of your articles. Have you ever felt like a really  

The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events  

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work. It's our lifeblood. When we set out more than a  

Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master." Perfection in editorial management is a fallacy. There will always be deadlines that  

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action When it comes to Google, publishers  

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media  

Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking. Whenever we publish a new article on Mequoda, we use  

If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It's a must-have component of your  

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting  

If successful social media publishers can count on one thing, it's that they can count on nothing. Magazines on social media must have a social media strategy in place, but they  

Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well  

Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year. Events generate  

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices This year we've tackled everything from email marketing  

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write  

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,  

Publishers are paying more attention to social media optimization through their featured images and seeing higher reach If you're simply choosing stock photos from a library and using them as the  

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital  

Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.  

Convert more website visitors into email subscribers by perfecting the art of writing and positioning your text ads About 100 words into every article we write, and into every article our  

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an  

Save your social media team time and simplify their workflow with these three social media scheduling tools Publishers practically invented content management systems, but one area we find publishers lacking in,  

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school publishing metrics like  

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you