Tag: twitter

You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external  

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered  

Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively We're seeing some of the biggest content publishers utilizing partnerships to build upon  

I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that  

The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we  

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers  Driving website traffic is always on the  

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the  

Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That's why we are big supporters of digital subscription models. Today we're looking at some additional subscription and content  

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at  

Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice  

You've probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some  

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles Many publishers are utilizing social platforms as part of their  

As you know, social media is an important element of your overall search optimization strategy. The more shares you receive, the more valuable Google sees your website. One of the  

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that's what Grzegorz Piechota pitched in  

Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future The best audience development  

The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users  

When it comes to social media for publishers, you could be spending less time and getting more out of it There's no doubt about it, social media for publishers is an  

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We're seeing more publishers partnering with Facebook for distributing content as part of an audience development  

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years  

Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for  

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings  

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.  

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at  

Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of  

Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news We begin our audience development news with a look at the new  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search For the first time, Facebook's mobile ad network has topped Google. MediaPost  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on  

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines I'll bet you didn't know there were so many types of URLs. Vanity  

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the  

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their  

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and  

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck As a publisher, you're publishing multiple pieces of content every day. Most Mequoda  

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently Most publishers we've talked to say social media  

Facebook Live and other live video becoming a large testing ground for brands and publishers Live video is at the front of mind for many brands and publishers. The only question  

Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so). Bloomberg Media says their current focus is apps. According to Digiday, "Starting with  

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks Maybe you heard this week that you can now "Tweet an emoji to @Google  

Chris Moran tells magazine and newspaper publishers how to use their publisher data most effectively Despite an interweb filled with hugely successful listicles labeled with you’ll never believe -type headlines, “People really,  

How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity  

How to make the most of your magazine portal every day with the tools you have in front of you Every magazine publisher should have a free portal. It's the backbone  

If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road. A friend of mine works at MIT developing interactive online courses, and one  

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn. According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment  

Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic. An  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or  

A recent Digiday story on publishers' new approach to site redesign reveals that in place of the customary massive overhauls every few years, magazines are now outfitting their portals with