Tag: twitter audit
Mequoda conducts a Twitter audit as part of a series of social media audits we perform on our Gold Member sites. During this audit we determine if content is being systematically marketed using the 12x12x12 social media method. This method encourages publishers to write a series of 12 unique Tweets using 12 different headline and Tweet formulas, and then schedule them out for twelve days and again once a month for twelve months.
Included in this Twitter audit is the quality of the Tweets being written, and whether promotional emails are aligns with promotional Tweets so that Twitter is a mix of editorial and promotional content. The final part is learning how to measure your Twitter audit, which includes our Twitter scorecard.
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
A thorough look at what a complete Twitter Audit should tell you
In the past we answered the question, what is a Twitter audit and showed you the first 11-question part of
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
One service that we offer to our gold member clients, that is often part of the ongoing process of keeping publishers on task, is performing social media audits. This process
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
Catch up on the Mequoda Daily’s blog posts for this past week
