Tag: twitter

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers  

Food Gardening Network, publisher of Food Gardening Magazine, has released their October 2022 issue highlighting five vegetables to plant in October, plus how gardeners can extend their season with a  

Food Gardening Network has released their September/October 2022 issue of RecipeLion Magazine, which includes 36 European-inspired recipes from six countries. These recipes take advantage of fresh vegetables, herbs, spices, and  

Food Gardening Network, publisher of Food Gardening Magazine, has released their August 2022 issue, exploring options for gardeners about what to plant this fall. With four feature videos and articles,  

Food Gardening Network has released their July/August 2022 issue of RecipeLion Magazine, which includes 36 barbecue favorites, including flame-grilled meats and veggies, grilled and chilled sweets, and sippable summer sweets. Recipes  

Food Gardening Network, publisher of Food Gardening Magazine, has released their July 2022 issue, exploring how grow bags make an excellent way to garden for people who may not have  

Food Gardening Network, publisher of Food Gardening Magazine, has released their May 2022 issue, highlighting 10 herbs and seeds to plant this month. Featuring four videos and articles, the May issue  

Food Gardening Network has released their May/June 2022 issue of RecipeLion Magazine, which includes 43 sweet and savory salad and dressing recipes that celebrate the bounty of spring fruits and  

Food Gardening Network, publisher of Food Gardening Magazine, has released their April 2022 issue, highlighting different types of pruning shears, 10 DIY garden tools, plus five fruits and vegetables to  

Food Gardening Network, publisher of Food Gardening Magazine, has released their March 2022 issue, featuring six vegetables gardeners can plant this month. Plus, they share garden design and care tips  

Food Gardening Network, publisher of Food Gardening Magazine, has released their February 2022 issue, featuring their first issue dedicated to hydroponic gardening, including reviews of popular systems like Aerogarden, Gardyn,  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now. Yes, the basic idea of being a journalist is still the  

Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s  

If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the  

Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and  

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities  

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the  

Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores  

Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well  

Because an amazing amount of work goes into producing each new issue of your digital magazine, promoting each issue should leverage the unique content included in that issue. We can spend hours researching and discussing the  

How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world? Blow-in  

Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven? If that sounds like you, then you're invited to join us  

The revival of premium digital newsletters has unsurprisingly begun. Some of us have been expecting it for a while. We can see this re-emergence as major brands vie for position  

As someone who's looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of  

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.  

Do you know how to get people to open email? In a presentation called The Science of Email Marketing that we attended a while back, analytics nerd Dan Zarella said  

Twitter isn't just about the here and now. In social media, you could post the same article ten times a day, but your traffic would only be driving traffic to  

There isn't a publishing executive we've spoken to that doesn't ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is  

The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,  

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.  

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view  

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the  

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while  

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the  

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and  

Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to  

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you  

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop  

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.  

Last week we discussed scorecards and how they can help you increase the engagement and profitability of your site.  The social scorecard is a great way to use other forms  

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,  

We have recently been informed that starting Friday March 23rd there will be a change in the way that Twitter works with CoSchedule.  Twitter will no longer allow users to  

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion  

We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, "The Huffington Post announced it would discontinue its  

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats  

Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods. We've put together our most-read audience development posts from 2017 on the Mequoda Daily.