Publishers experiment with interactive content
A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and
If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model.
In 2016, sponsored content, branded content, and native content
If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these
Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your
In the digital magazine business, today's trendiest practices could be taboo tomorrow, and vice-versa. That's why it's so important to build a durable core product that's solid enough to withstand
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
The NFL has a creative ad campaign in store for female magazine readers. AdAge reports that the NFL will be running a 16-page insert called "The Savvy Girl's Guide to
Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won't read your website if it isn't fast. With 47 percent of
Group Commerce is allowing publishers to offer daily deals
Groupon’s immense success has spurred many competitors offering group deals on a daily basis.
One company, which has quickly emerged on the scene,
