Tag: the onion

We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital  

All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in  

Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing. Let's take a look at three articles tackling these trends from the always  

Digital publishing success is based on a few things, with audience being a major factor. You have to find your audience, make sure they know you exist, and present them  

Keith J. Kelly's "Media Ink" column in the New York Post has included a lot of comings and goings lately.  

On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The  

New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help  

Catch up on the Mequoda Daily’s blog posts for this past week  

How can the new Tweet Button increase inbound links, audience development efforts, and increase website traffic? Twitter proudly announced its own share button last month. The option to retweet information has  

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda  

The Kindle Wireless Reader has forever changed online publishing, for the better? Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question.  

How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online Parks Associates predicts that by 2012, "broadband media" such as online streaming video,  

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media. On Monday (Nov. 19, 2007)