Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions
Remember the days when digital editions of magazines were only available by paid subscriptions? You'd arrive at
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently
Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
"So I've figured out how to get traffic -- how do I
Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now
Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.
Efficiency is key to successful publishing. There
Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their
Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit
Throughout the week, we've released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on
Place yourself in the shoes of someone with vision issues: you are at the age where you're kind of set in your ways, yet haven't completely lost the will to
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media's 360° report on the first quarter of
For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only
Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
Howard Mittman is emerging as Condé Nast's fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis
A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls
Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.
California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some
ForbesLife, Forbes’ luxury lifestyle magazine, has a new website ForbesLife.com, according to the company.
The website is curated by a team of editors, and it’s reported that over 150 journalists
On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around
While digital publishers experiment with website design features like "sticky" navigation menus and infinite scrolling, one element is being overlooked or overplayed, depending on your perspective: logos.
The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall. The free period
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
Publishers are more often using digital watermarks to drive mobile engagement, a recent study by Digimarc found. Folio: has reprinted an fascinating infographic designed by Digimarc and based on its
For the first time in its history, The New Yorker will feature a single advertiser "buying out" an entire issue. Financial giant HSBC will sponsor this week's magazine, including print,
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.
Crain's New York recently had a chat with President of Condé Nast Bob Sauerberg to talk magazine subscription pricing.
The conversation is so Mequoda that you'd think they were discussing
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set
Publishers have one major thing to think about in the next couple of years. What is the future of digital content?
Ten years ago, the question might have simply been "What
The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business
Ad Age is reporting that Hearst Magazines are holding magazine "upfront" meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports," The Hearst upfront, scheduled for Oct. 15
