When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus's first birthday. From the beginning, Slate has emphasized that Plus
Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, "In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams,
Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, "National Journal rolled out a new database for its members featuring thousands of
The National Journal is moving its website to a more responsive design and ditching its app. AdWeek's Lucia Moses writes, "For National Journal, its iPhone app is relatively new (introduced
The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, "Postal rate increases are capped at inflation,
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
