Tag: the economist

One of the biggest moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be  

Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so  

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers  

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription. In updating this  

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how  

How would you like to increase your subscription revenues by almost 60%? It can be done, and it’s not magic. All you need are a paid subscription website, a couple of  

Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well  

Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.  

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing. After all, buying a list  

The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,  

In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on  

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and  

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,  

The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking  

Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we're visiting stories on two major publishers and how  

Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people  

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs  

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet  

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were  

When you set a goal, you probably have an idea in your head of how you're going to accomplish it. For example, if you have the goal of running a marathon  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological  

Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal Digital publishers acquire new media properties to fill gaps they see  

Huffington Post's website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom A website redesign can have a major impact on  

The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines Several years ago we ran a study that showed us the majority of  

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn. According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment  

A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics There's no doubt that brands are becoming hip to content, and while their first  

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how  

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their  

If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts  

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the  

If you're running a digital magazine, VR, or virtual reality, is not at the forefront of your mind right now. You've got daily content concerns, tech to catch up with,  

If you're not there, your competitors will be. Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow  

Register now, or wait another year to attend this one-day workshop. I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you  

Please hurry! Your Early Bird price ends at midnight tonight Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight. Perhaps you noted our earlier emails  

Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on  

The answers will surprise you At Mequoda, we’re deeply opposed to guessing. That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it  

Put down the sunscreen and register before summer fever sets in So, look, I know you're headed on vacation in the next week or so, but we have an early bird  

Mequoda wants no publisher to be left behind I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make  

If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate The journey involves everything from creating a  

Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in The beauty of the digital era in publishing is that it doesn’t just give you a new  

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.  

If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven. Will  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how