Tag: the atlantic

A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine  

“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New  

To be a successful multiplatform publisher, an organization must use the right strategies to both build audiences and retain them as customers.  

What changes in multiplatform publishing will lead to the biggest future successes? We're seeing more actions from publishers with both short-term and long-term goals in mind.  

We're seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.  

Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep  

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We've known that for years and we love seeing these launches continue.  

I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

The magazine industry has lost their way. It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that  

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines. First,  

The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in  

Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers. We begin with The Atlantic, a subscription website  

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding  

There's a new trend happening in the magazine world, and it's the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from  

Organic SEO, email, syndication, social and video still among top audience development strategies Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.  

The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and  

Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence  

Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for  

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy Which content strategy works best, ads on a  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making  

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic. First,  

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in  

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website. We're in a recession. Maybe you're feeling  

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52 Do you remember when subscription websites started using paywalls to add a new revenue stream to their  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more  

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as  

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the  

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from  

The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis Is there anything more important than monetizing digital content for magazines looking to embrace  

Create digital magazine teams using agile principles and progressive technology to build more collaborative processes Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.  

Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all Online advertising trends – or should we say "trend" – are  

For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus,  

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever. So, why hasn't  

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action When it comes to Google, publishers  

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all. You must pick and choose your  

If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:  

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me  

These six publishers are nailing sponsored content, but all in very different ways Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now  

Multi-platform publishing examples that brought these magazines to rockstar status Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom  

Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over  

There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap  

One main advantage of multi-platform publishing is recycling content into videos. Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are  

Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines  

Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were