Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser’s landing page.
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.
We've all heard the
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
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Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.
EH Publishing, Inc. is
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
The Writer's Store is an extremely competent site serving a tightly-focused niche market.
Although competent in most areas, a few, relatively easily-implemented changes—described in the Recommendations section at the end of
Every website we review seems to have the inevitable Achilles' heel. And on most sites, no matter how successful their website design is otherwise, it tends to be their inconsistent
If the user is expected to execute an action, use a button with a clear, unambiguous label, placed in a logical location for the desired outcome. Text links should be
The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
The idea behind affiliate marketing is simple.
The concept is basic "pay for performance." You recruit other Internet marketers to help you sell your website's products or services in return for
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Let the Good Times Roll: GuyKawasaki.com is a Marketing and Branding Website for its Namesake
According to his website, Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage
No matter how profitable a website can be, using “conventional” revenue sources, like AutoTrader.com’s classified approach (augmented by banners and context-specific ads), new revenue possibilities appear after analyzing the site’s
America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
Integrity and professionalism abound on the Briefings Publishing Group's website, but their “all business” approach may be responsible for letting a lot of potential business remain unsold. It seems Briefings.com’s
Advertising-driven Entrepreneur.com makes the crucial mistake of forgetting that readers must first find the content they seek, or they won’t hang around long enough to maximize the valuable advertising inventory
Since we're now coming out of a long, snowbound New England winter with a few more pounds on the frame than we had in September, we thought we might take
There are two things in life that make us feel successful and powerful, or weak and ineffectual: sex and money. Today, we're talking about money.
The very thought of going to
Ragan.com is Strictly Business. Few organizations have done more to improve the quality of corporate communications than Chicago’s Ragan Communications. And, I suspect, few firms have done as
Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four
Seth Godin, Father of Permission Marketing and Internet Pioneer, Delivers a Dysfunctional Website
Why is it that some of the best, most commonsensical and trusted marketers don't practice what they preach?
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
