Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,
Some subscription publishers have been working on the design and functionality of their websites and services for years, in hopes of creating products that go above and beyond the competition.
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate
Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we're looking at publishers who are forging ahead with new initiatives, from acquiring
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we're looking at news on referral traffic, pertaining to
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.
Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we're looking at news of these focuses and the continued interest in data
The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we
Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we're visiting publishers who have made new
If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
Should you be trying to acquire linkless mentions?
You may have heard the phrase "linkless mentions" rolling around in social media and your email inbox over the last year or so.
We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, "The Huffington Post announced it would discontinue its
Multiplatform publishers continue to reinvent and reenvision their organizations. Today we're visiting stories from such publishers who are focusing on changes to usher in new opportunities.
The keys to magazine website design are function and familiarity, not bells and whistles.
I'm always surprised by how many publishers want to reinvent the wheel when they launch a new
Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more
It's not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that's not the only news of
It was a very informative 2017 for all of us search-optimized publishers. Google has recently given us some insights into how they use seo meta descriptions within search results. Thanks
Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats
Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR
Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability
Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We've known that for years and we love seeing these launches continue.
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we're visiting stories on two major publishers and how
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital
Last week we reported on one of the biggest media acquisitions we've seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we're visiting some other
Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered
Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on
New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their
Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs
Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,
We report on the acquisitions of media companies when they happen because they can mean significant changes for the industry. Today we have three recent acquisitions to share.
If you're not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing.
When you publish content on your free website Portal,
Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We're seeing some of the biggest content publishers utilizing partnerships to build upon
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
