Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the
If it seems like everybody has a digital magazine, that's because they do. If you're a publisher and reading this, then I'm guessing you're not quite "everyone" yet, but you're
Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet
Want to increase the click-through rates on your email newsletters? I'll give you a couple hints: the first is to start using snippets of your content, and linking back to
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become
Place yourself in the shoes of someone with vision issues: you are at the age where you're kind of set in your ways, yet haven't completely lost the will to
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.
Our brand new Digital Magazine Publishing handbook, however,
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good
As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently,
There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be
You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution
Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor
So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM's audit be modified to accommodate universal pricing and packaging?
We think it's time to accommodate.
Magazine app publishing can be a volatile enterprise if you don't have the right plan in place. Mequoda Members know that you can't just throw a replica product up on
It’s no secret that Apple’s Newsstand is a frustrating experience for many users, which in turn means it’s frustrating for publishers as well. Conventional wisdom holds that because Apple allows
What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile
Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And
Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and
Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you
Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital
2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties –
With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing
Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its
The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,
D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.
Stay current with new digital magazine trends and you'll stay ahead of the competition. That's the idea, right? Those may be words to consider every day you step into the
Digital magazines comprise the whole ecosystem of paperless magazines.
If a story can be read digitally, it's a digital magazine. It doesn't matter if it's read on the web, or a
Magzter, the magazine subscription site offering thousands of titles, announced the debut of Magzter Gold on Monday, January 19. The service takes "all you can read magazines" up a notch,
Formulating subscription strategies is now one of the most important processes a digital publisher can undertake. It's also one of the most challenging. This week, the International News Media Association
Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don't even realize that both have totally different business models.
Online magazines are
As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because
eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.
Twenty years ago, ads were squares in newspapers and half or full pages in magazines. Selling advertising meant that you were selling a set of dimensions - the actual size
Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst
