Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of
Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and
We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics
Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all.
You must pick and choose your
A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an
Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently,
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
I got a note earlier this week from Dominik Grau, publisher of WatchTime USA. Dominic is a very busy guy. With his finger in publishing operations on three continents and
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market
Tablet owners are happy with their devices, regardless of the brand. This insight
Digital magazine publishing success relies on advertising revenue
I could certainly believe that tablets will drive mobile advertising revenue once more tablets get in the hands of consumers. The design of
The Digital Publishing Bootcamp will kick off in New York City next Tuesday, July 17. If you already have your seats reserved, you’re probably preparing questions to ask during the
Audience development efforts should focus on popular activities
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using
The subscription website is the ultimate tool for digital publishers
After years of selling subscriptions for print products, digital publishers realized that subscription websites could be the digital counterpart. In today’s
According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place.
How can legacy publishers succeed in
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
