Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a
If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities.
Settling on just one is out of the question, and even
Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.
We still like
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There's a basketball game between print and digital, and we're rooting for digital.
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you've been reading this blog long enough, you're quite familiar with the Mequoda Method
Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.
Efficiency is key to successful publishing. There
The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their
If we had to pick two words to describe the Mequoda Method, the first would be "multi-platform," which, as Don wrote recently, is the new normal for digital magazines years
Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit
Throughout the week, we've released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on
And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a "dinosaur"?
What is digital publishing?
Well, how much time
Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were
We’ve been writing about the pricing of website and digital and print magazine subscriptions a lot lately, which has lead us to dig up some intriguing themes. Of course, the
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become
Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.
Our brand new Digital Magazine Publishing handbook, however,
The one thing publishers complain about when it comes to Twitter is that it doesn't generate a ton of revenue for them.
And the one thing publishers forget to do on
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix
There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be
Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost's Media Daily News, make note of
This week's roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company's melding of events and e-commerce. We'll also get a
You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution
Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus's first birthday. From the beginning, Slate has emphasized that Plus
So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM's audit be modified to accommodate universal pricing and packaging?
We think it's time to accommodate.
Tell us, what's the best digital magazine, in your humble opinion?
The last time someone you knew won an award, did you agree that they were the best person to win?
Magazine app publishing can be a volatile enterprise if you don't have the right plan in place. Mequoda Members know that you can't just throw a replica product up on
The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in
Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current
What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile
For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only
Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And
Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and
Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital
Here's the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We're here
Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and
With our blog, we aim to achieve a nice balance of posts that comprise the "Free Advice" we promise in our navigation bar. This combination includes best practices, case studies,
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
The Economist Intelligence Unit recently released "The Rise of the Marketer: Driving Engagement, Experience and Revenue," a new report that hones in on 2015 marketing trends for companies hoping to
