These organizational teams are key components for building a highly effective and efficient multiplatform publishing business
Building a multiplatform publishing business is never easy, but it is practically impossible without the
ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience
Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine
Single-platform legacy media companies are widely out of favor with buyers and investors. That’s
Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you
Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.
When you have a course content business model, you organize a series of courses for paid subscribers that are updated regularly – but not frequently
Every successful publisher we know launched
Every publisher should develop an audience development program specifically for social that stretches throughout the year
Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers
Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers.
If you're a new magazine, or even just new to digital magazines, you already know
September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with
What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,
Don't leave money on the table by skipping over new multiplatform magazine revenue models
You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with
Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time
Publishers have been making organizational changes to deal with the realities of the modern
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought
Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input?
I subscribe to magazines and email newsletters of magazines for dozens
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.
Before building out new website business models, inventory your existing content assets
Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have.
Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you're responsible for creating
Once pundits started waving the "print is dead"
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all
Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.
You should try it, too.
It provides great value, requires minimal albeit dedicated investment of
As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more
Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on
At the beginning of your roadmap, this magazine platform should come first, even before an app.
Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:
The successful user-driven startups of today are the ones who offer subscription-based services. As a magazine or newsletter publisher, you know a subscription-based business takes the revenue of one product
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and
Setting up a subscription website could be a costly test if you don't think about these three things first
The answers are not always obvious, even to a seasoned print or
When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!
Being a magazine marketer is fun,
A responsive newsletter website brings accessibility to the table
Totally unrelated to publishing, you may have heard that Patagonia recently ditched their app. If you open it, it will tell you
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
We've talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,
If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.
Will
The subscription model has a lot of perks and one of them is that subscriber churn rate is much lower than any other product you can offer. Customers don't usually
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring
A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the
Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics
Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.
Multi-platform publishers who recycle, reuse, and re-publish information in
Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
