You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S.
A niche website is one that centers around a specific topic
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving.
Poynter recently published a great article
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your
TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams.
Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Resolve to investigate the possibility of added revenue with a club-style business model in 2017
Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after
Will you prioritize upgrading the tools that will save you time, money, and your future?
"You live and die by your ability to prioritize. You must focus on the most important,
How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis
People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines
Several years ago we ran a study that showed us the majority of
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times
We love to report on successes in the publishing world, and what
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn't stop talking about the possibilities of
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
Can you assign dollars and dimes to a free digital newsstand?
There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of
If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like
How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers
Maybe you've never lied on a resume, but according to CareerBuilder, 56% of
Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.
And yet, the vast majority of digital magazine apps available
Can metered paywalls be the solution to voluntary whitelisting of adblockers?
As they say, if you're not paying for a product, then you're the product. And in publishing, when you're giving
A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we've gone over our a collection
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to
Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn't easy to get
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if
Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.
Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year
In our annual American Magazine Reader Study & Handbook survey, we set out to understand
Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital
Some rockstar publishers would like a word with you …
The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of
Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct
Audience development is one of those terms that many people instinctively understand, but usually underestimate
Although media professionals have worked in audience development for years, most have not bothered to define all the things
For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to
Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces
There are seven major Audience Development models we have identified: search, social, syndication, email,
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook
If there's one thing we know about online digital publishing,
What we learned about the average digital magazine reader in this year's study about magazine consumption
This year, like we have for the last several years, we ran a study to
