“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions
If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a
Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working
Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
As a publisher, you're no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
In the third quarter of 2020, the New York Times' digital subscription revenue surpassed its print revenue for the first time ever. With 5.7 million digital subscribers, they say they
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,
I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea
We are always dialed in to the evolution of subscription website publishing and marketing. When interesting developments occur, we are the first in the industry to share the news and
I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.
This year's Intensive
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a
Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,
Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital
Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs
The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their
Keeping an eye on Google's changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we're looking at
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers.
If you're a new magazine, or even just new to digital magazines, you already know
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like
So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM's audit be modified to accommodate universal pricing and packaging?
We think it's time to accommodate.
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
