Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know
When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your premium membership website running and how much familiarity you have with third-party fulfillment systems.
Periodical
What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.
If you search
Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we're visiting news stories of subscription publishers making new
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know
The ability to efficiently and effectively search for desired content while visiting a website is functionality that most users expect. Most sites offer some type of internal search feature, as
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Some subscription publishers have been working on the design and functionality of their websites and services for years, in hopes of creating products that go above and beyond the competition.
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding
Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings
Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times
We love to report on successes in the publishing world, and what
Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.
There's only one problem: the email
