A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
The first rule of choosing a business model that's ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model
A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly
TheLadders.com, Match.com and SSWUG.org utilize membership subscription websites to properly serve their audiences
The membership subscription website archetype is a very complicated model. It may be structured as a pure-play site,
Salt, Matt Salt Becomes SIPA’s Agent of Change and Leadership
I took part in my first SIPA Conference last June and was thrilled to be part of such a hard-working and
