These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
Native ads have been around for a while, although they have gone by many other names in the history of media over the centuries. The legal concerns that come with
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
SIPA’s LinkedIn Group Attracts Good Conversation
You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been
This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online.
Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way
The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit
Of the nine proven methods used by successful publishers for
Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?
As an Internet Marketing Consultant, I seem to
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter
