BrainSlam Session Produces Rapport, New Ideas
The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session
11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along
Vida y Salud announces the launch of its quarterly print magazine
In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing
The Rules of (Social) Engagement
Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content
Thoughts on ROI for Social Media Efforts
I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should
Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas
SIPA: What was your first job out of college and how did you get into this business?
ANDY: Wow,
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
New Study Rains on the Brainstorming Parade
I recall one off-site brainstorming session where an outside moderator was brought in to try to get at our “problems” and keep the conversation
Hail 'Caesar'! A Great Call to Action
Watching the Shakespeare Theatre Company's (STC) production of Julius Caesar here in Washington, D.C. a couple months ago, I just thought, “That Shakespeare guy
Getting the Room Temperature Right for Innovation
The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director
Craig Huey, president, Creative Direct Marketing Group, Torrance, Calif.
SIPA: What was your first job out of college and how did you get into this business?
CRAIG: In college and when I
I was so excited to see that McAllister shared the press release template that Amazon's product managers use when coming up with a thoughtful and inspiring press release for a
Anderson’s Email Charter Puts Onus on Sender
So I cut out this commentary on Sunday from The Washington Post by Chris Anderson, the one who is the curator of the TED
The Power of Video to Draw People in
The popular D.C. Shorts Film Festival just concluded here in Washington, and watching the various films only reiterated the power of video—at any
Verifying Email Addresses and Protecting PDFs You Send
Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance
Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011
The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint,
SIPA’s LinkedIn Group Attracts Good Conversation
You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been
The popularity contest on Facebook just got a little more niche
It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,
Training Can Increase Staff Engagement and Retention
At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Similar questions have been asked at previous Mequoda Summits...the answers are valuable to all in attendance
Whether you have already registered for the Mequoda Summit East 2011, or plan on registering
7 steps for natural SEO writing
In yesterday’s Mequoda Daily, I discussed what it takes to be labeled as an SEO native.
Like the vast majority reading this article, I am an
SIPA 2011 Rises and Shines on Day 2
"I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day
A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old
I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at
Digital Marketing Lessons Stress Personal Touch
Sometimes it’s good to know that even the biggest companies make mistakes, so that when we make them, it doesn’t feel so bad. And more
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
Speakers, Times and Topics Can All Be Webinar Variants
Webinars continue to be a successful and profitable way of reaching your customers. As they become more frequent, variations will occur—like the
Are your Twitter efforts focused in the right place?
Twitter is a no-brainer for publishers, if they are using it correctly.
What is your Twitter strategy? Professionals should not just be using
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
How to Get Targeted Website Traffic with a Keyword Strategy - and Like It!
Whenever you get together with a group of editors from several different publications, you'll always find yourself
Eleven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business - and the SIPA 2011 Conference sessions that will cover those
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Google Loses in Court; Expert Weighs in
Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected
What is more important, content creation or content curation? Share your thoughts
There are varying opinions on the activity of content curation and where it fits into the world of online
The registration deadline for the Mequoda Summit West 2011 is quickly approaching - Register today
Sign up right now for the Mequoda Summit West 2011
By looking at the sheet of registered
Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page
If a blog or sales letter is never found in a search engine, does
Procrastination and the Art of Risk Taking
We all know about ROI, Return on Investment, and ROE, Return on Engagement. Tom Fishburne, who blogs under the Marketoonist.com label, used the phrase
James Sinkinson, Publisher, Infocom Group, Oakland, Calif.
What was your first job out of college and how did you get into this business?
My first job out of college was as advertising
An outline for going from story, to product to sale
Even the most inventive and unique products can't sell themselves. If someone packaged up the cure for world hunger into an
Personalizing the Message
I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.
Starbucks, O2 and Mazda are among the first participants. Mazda is
Convince your would-be customers with facts, not hype
A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and
Building a website homepage that completes your goals
We have built an entire website design scorecard to guide you in the direction of building an action-worthy, profitable and endearing homepage.
The goals
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
Best Lines From the Member Profiles
We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
Bailey, SIPA to Enter New York State of Mind
Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to
How three passionate people became writers, then bloggers, then Internet marketers
The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a
