The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers
Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.
If you search
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
Emails not getting delivered once in a while is typically an anomaly, but...
Have
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
Are you using the best words to help your audience find your content?
It’s no surprise that words are powerful.
Without words, none of us would be able to communicate concepts, express
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Our Email Copywriting Basics free report will help you maximize email conversion rates
Download your free copy of Email Copywriting Basics now
Email is still a very popular online medium. It was
It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder
If your email newsletter doesn't get delivered to the recipient’s inbox, the chances of it being
