It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process
If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you're publishing multiple pieces of content every day. Most Mequoda
Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic.
An
When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!
Being a magazine marketer is fun,
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
One major benefit niche publishers have, and how to leverage it to create a more effective digital marketing plan for all of your articles.
Have you ever felt like a really
Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master."
Perfection in editorial management is a fallacy. There will always be deadlines that
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media
Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.
Whenever we publish a new article on Mequoda, we use
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
