When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
We have recently been informed that starting Friday March 23rd there will be a change in the way that Twitter works with CoSchedule. Twitter will no longer allow users to
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the
We're seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.
Our first story looks at Hearst's new CTO Michael Dugan, who is coming from Forbes
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
Huffington Post's website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
When it comes to social media for publishers, you could be spending less time and getting more out of it
There's no doubt about it, social media for publishers is an
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, "Starting with
How to promote content on three tricky social platforms that publishers want to love
Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment
When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There's no doubt that brands are becoming hip to content, and while their first
Another day, another round of ad blocking news. But this time, we bear some good tidings. '
Turns out digital magazines aren't the only ones suffering casualties when it comes to
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how
Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right.
Print media publishing is a challenge, too, and it still
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and
Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
Have you noticed an uptick in your online ad revenue?
If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.
If
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media's 360° report on the first quarter of
Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.
Let's take a look at how
Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But
eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.
Social media has transformed digital marketing strategies over the years. At first, brands weren’t on board with social as they couldn’t understand how to benefit from it. Then, after social
Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
The Importance of the Company You Keep
My idea of good company is the company of clever, well-informed people who have a great deal of conversation; that is what I call
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
Social Media and the Law: Time to Get With the Program
Take a look at these recent examples of companies' brushes with social media and the law from the website Virtual
