Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we
Should you be trying to acquire linkless mentions?
You may have heard the phrase "linkless mentions" rolling around in social media and your email inbox over the last year or so.
It was a very informative 2017 for all of us search-optimized publishers. Google has recently given us some insights into how they use seo meta descriptions within search results. Thanks
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you're publishing multiple pieces of content every day. Most Mequoda
How to promote content on three tricky social platforms that publishers want to love
Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers –
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.
Every publisher should develop an audience development program specifically for social that stretches throughout the year
Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers
Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you're a Facebook publisher, you know as well as anyone
Another day, another round of ad blocking news. But this time, we bear some good tidings. '
Turns out digital magazines aren't the only ones suffering casualties when it comes to
Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one.
All of what you're
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn't all live in one house, or all work at one business. We
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media
For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
If you want to drive traffic – and revenue – as a digital publisher, social media for magazines is no longer a religious discussion. It's a must-have component of your
Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all.
You must pick and choose your
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and
If successful social media publishers can count on one thing, it's that they can count on nothing.
Magazines on social media must have a social media strategy in place, but they
Are you publishing podcasts? If so, then you're leaps and bounds ahead of much of your digital magazine business competition.
But the better question is, are you publishing podcasts and actually
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in,
Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you
Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more
A couple of tips for enhancing your social media strategy with Twitter lists
One of the most-used features of Twitter is the Twitter list; except sometimes people forget that they're even
Content that doesn't deeply consider audience is a waste of time and money. It's no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit
